UTM Builder (GA4)
Create professional UTM parameters to track your campaigns in Google Analytics 4 with precision
Ex: google, facebook, newsletter
Ex: cpc, email, social
Ex: black-friday-sale, product-launch
For paid campaigns: specific keyword
To differentiate similar ads: top-banner, text-link
Fill in the required fields to generate the link
Consistency: Always use the same names for easier analysis
Lowercase: Always use lowercase letters in parameters
No spaces: Use hyphens (-) or underscores (_) instead of spaces
GA4: All parameters are compatible with Google Analytics 4
How to use UTM parameters?
Learn how to track your digital marketing campaigns with precision
Define source, medium and campaign name. These are the required parameters for basic tracking.
Copy the generated link and use it in your campaigns: emails, social media, paid ads, etc.
View results in Google Analytics 4 under Reports → Acquisition → Traffic acquisition.